Cinematica Logo Design

While at Frederator, I got the chance to help with the branding of one of their newer YouTube channels, Cinematica. They had a very particular vision of what the imagery should be -- futuristic in a very retro way. They also wanted the logo to be based off of the already-existing "Fredhead" design that is tied to their central brand. I came up with the below "projector-head" design that I thought fit the bill; it had a steampunk-android vibe that referenced old antique movie projectors

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My bosses at Frederator took this concept and commissioned artist Chris Brockman to do a 3D rendering of the head, below: 

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I consulted on the revisions to the design, including slimming down the mouthpiece, adding a vent, and changing the finish from a worn metal to a slicker, matte blue (like you might see on a classic appliance). I also suggested to focus more on the silhouette and have some of the gears and knobs stick out.

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The revisions were made, and Frederator's graphic designer Lauren Emory created the final logo and banner, which can be seen now on the Cinematica YouTube channel (click here).

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This work is copyrighted by Frederator Studios, and posted here with their gracious permission.