✨Squishable Prismatic Dragon🌈
Project Role: Product Designer, Art Director
Illustration and Design work by: Dakota Jones and Johan Berglund
For Pride Month 2023, I developed a special product launch that would roll out online and in Squishable’s retail stores: the Mini Prismatic Dragon. The launch would coincide with a donation to a charity focused on helping LGBTQ+ youth, who we partnered with while planning this campaign. We started planning nearly a year out of our projected launch of June 1st, 2023, starting with product concepts, ultimately landing on the below design drafted and render by myself and Squishable designer Dakota Jones.
Since the style is connected to a charitable donation, we also worked up custom hang-tags to be attached alongside the standard Squishable Mini tags. The tag design was laid out by Squishable designer Johan Berglund.
As part of the launch, I worked with our retail stores team to send out a merchandising directive that included a large hanging poster with an illustration of the Prismatic Dragon and associated Squishable characters, and coordinated its implementation. An image of the directive in the Squishable Garden State Plaza store can be seen below.
More information can be found on the product page and charity page on the Squishable site.
Prismatic Dragon poster illustration by Dakota Jones
